Last updated: April 17, 2023
We – Lord & Sons, Inc. and our affiliates (“Lord & Sons,” “we,” “us,” “our”) – provide you with this Privacy Policy to inform you about how and when we process personal information that we collect through:
Collectively we consider the above our “Services.”
This Privacy Policy does not apply to any third-party websites, services, or applications, even if accessible through our Services. Please consult their respective privacy policies.
“Personal Information” is information that relates to an identified or identifiable individual, including as defined in applicable law. We collect Personal Information through your use of our Services and, in certain instances, from third parties. We may also use and combine data to infer insights about you (e.g., product preferences, characteristics, predispositions, behaviors).
We collect Personal Information when you register an account, register products, interact with support, participate in contests, sign up for marketing, inquire about warranties, navigate the Services, use connected devices, attend events, make purchases, communicate with us, or become a partner or vendor.
Depending on your use of our Services, we may collect:
Where permitted by law, we may receive Personal Information from:
We use cookies and similar tools. See our Cookie Notice for details.
If you disclose Personal Information about others to us or our vendors in connection with the Services, you represent that you have the authority to do so and permit use under this Privacy Policy and the applicable Terms of Use.
We may process information that could be considered “sensitive” under applicable law only when permitted and subject to related restrictions. Where required, we will obtain your explicit consent.
If you voluntarily provide sensitive information, you expressly authorize Lord & Sons to process such information in accordance with this Privacy Policy.
We use your Personal Information to the extent necessary to achieve the purposes described below.
We process relevant data (e.g., Contact, Account, Transaction, Device, Location, Preferences, Relationship History, and other data you provide) to process orders, returns, exchanges, refunds, warranties, and product registrations. We do this to perform our contract with you or take steps at your request before entering a contract.
We use relevant data to provide requested Services in a personalized and efficient way (e.g., account setup/maintenance, connected device functionality including geolocation-based features, and administrative messages). We do this to perform our contract with you or take steps at your request.
We use relevant data to follow up on service requests, provide assistance, and handle inquiries/complaints, to perform our contract with you.
We may use Contact, Account, User Content, Professional Characteristics, Preferences, Social Media Information, Relationship History, Purchase Information, and inferences to tailor content and recommendations, and to send marketing about our Services and company news. If we have a prior relationship, we may send communications about similar products/services. You can opt out at any time (see Section 5.1).
We use relevant data (including photographs/videos, where applicable) to facilitate and host conferences and events, and to welcome visitors to our premises. We do this to perform our contract with you or take steps at your request.
We use relevant data to analyze usage, conduct surveys/studies, improve efficiency and functionality, develop new products/services, identify trends, and evaluate marketing effectiveness, including for quality/training. Where required, we obtain consent; otherwise, we rely on our legitimate interests.
We may use cookie-derived data to help select and serve advertising based on your activity on our Services and other sites. See our Cookie Notice.
We use relevant data to build and maintain relationships with vendors, suppliers, and distributors (e.g., bids, onboarding, performance, renewals/termination), relying on legitimate interests or consent where required.
We may process and disclose Personal Information in connection with a merger, acquisition, reorganization, joint venture, assignment, sale, or other disposition of all/part of our business, assets, or stock (including bankruptcy). Legal basis may include legitimate interests and/or performance of a contract.
We use Personal Information to help secure our Services, conduct audits, verify processes, monitor/prevent fraud, and confirm compliance with terms and policies, relying on legal obligations and/or legitimate interests where applicable.
We use Personal Information as necessary to comply with legal obligations (e.g., responding to lawful requests, anti-money laundering/counter-terrorism financing requirements, enforcing terms, protecting rights/safety).
We share Personal Information with third-party processors as needed to provide and improve Services (e.g., hosting, IT, analytics, advertising). They act on our instructions and are contractually bound to safeguard your information. Some may be located in other countries.
We may share Personal Information with our affiliates, licensees, and franchisees as relevant to marketing, distribution, advertising, sale, and servicing of products.
Consistent with your choices, we may disclose Personal Information to third parties to market their products/services to you.
We may disclose Personal Information as necessary to comply with legal obligations, in the context of a sale/business transaction, or to keep our Services safe. Advertising partners may use cookies/pixels to tailor ads; see our Cookie Notice.
Information you post publicly (e.g., message boards, public chats, profiles, blogs, research panels, communities, surveys, product reviews, Social Media Pages) may be visible to others. If you connect social accounts, you authorize sharing per the social platform’s policy.
Your Personal Information may be stored/processed in countries where we or our vendors operate, including the United States, which may have different data protection rules. Where required, we use appropriate safeguards (e.g., adequacy decisions, standard contractual clauses). If the law requires your prior consent for cross-border transfers, we will obtain it.
Where legally required, we obtain opt-in consent prior to collecting/processing Personal Information. You may withdraw consent at any time (functionality may be limited thereafter). You may opt out of marketing communications via the “Unsubscribe” link in our messages or by contacting us (see Section 5.3). For cookies, adjust preferences in our banner or your browser; see the Cookie Notice.
To exercise your rights, contact us via our email info@lordandsons.com. We may need to verify your identity before fulfilling requests. Where applicable, you may lodge a complaint with a competent supervisory authority.
State-specific notices (e.g., California, Colorado, Connecticut, Utah, Virginia) appear below.
We implement appropriate technical, administrative, organizational, and physical safeguards designed to protect Personal Information. However, no method of transmission or storage is 100% secure; we cannot guarantee absolute security.
We retain Personal Information only as long as needed for the purposes described (considering our relationship, Services provided, and legal requirements). We may retain certain data to comply with legal/regulatory obligations, resolve disputes, or enforce our agreements. If you unsubscribe from marketing, we keep a record of your email to honor your choice.
We may offer incentives (e.g., coupons, rebates, events) tied to marketing opt-ins. Participating may be deemed a “financial incentive” under certain state laws. The value of your Personal Information corresponds to the value of the benefit you receive, minus our associated costs. You may opt out at any time via our our email info@lordandsons.com or by using the unsubscribe mechanisms provided.
The Services are not directed to individuals under eighteen (18); we do not knowingly collect Personal Information from such individuals. If we learn we have collected such information, we will delete it.
We may update this Privacy Policy from time to time. We will update the effective date when changes are made and may notify you via our website, Services, or email. Your continued use of the Services after changes means you accept the revised policy.
To exercise rights or submit privacy inquiries, please use our email info@lordandsons.com.
Lord & Sons, Inc.
430 East Trimble Rd.
San Jose, CA 95131
Attn.: Legal / Privacy Policy Manager
Last Updated: April 17, 2023
The following provides additional details about Personal Information we collect, use, and disclose about California residents pursuant to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
The table below identifies categories of Personal Information (as defined by California law) we may collect and disclose for operational business purposes, and the categories of recipients.
| Categories of Personal Information | Disclosed to Which Categories of Third Parties for Operational Business Purposes |
|---|---|
| Identifiers (e.g., name, contact details, online identifiers, IP address, account identifier, email) | Affiliates; vendors |
| Customer records information (as defined in Cal. law) | Affiliates; vendors |
| Protected classification characteristics (where provided by you) | Affiliates; vendors |
| Commercial information (transactions, purchase history, financial details) | Affiliates; vendors; business partners |
| Internet/network activity (browsing history, interactions with our/other sites/apps/systems) | Affiliates; vendors; professional advisors; legal authorities/regulators (as required) |
| Geolocation data (device/physical/IP-based location) | Affiliates; vendors; contest sponsors |
| Audio, electronic, visual and similar information | Affiliates; vendors; professional advisors; legal authorities/regulators (as required) |
| Professional or employment-related information | Affiliates; vendors; professional advisors; legal authorities/regulators (as required) |
| Inferences (e.g., preferences, characteristics) | Affiliates; vendors |
Some Personal Information may be “Sensitive Personal Information” under CPRA (e.g., financial account information; precise geolocation) where applicable and collected.
We may “sell” or “share” (as defined by CPRA) certain categories in limited contexts (e.g., cookie data with business partners for advertising; geolocation data in commercial contexts). You may opt out (see below).
Submit requests via our email info@lordandsons.com. We may request information to verify your identity and will respond within the timelines required by law.
If you are an authorized agent submitting a request on behalf of a California resident, we may ask for proof of authorization and may require the individual to verify their identity or confirm permission.
Last Updated: April 17, 2023
This section provides additional details under the Colorado Privacy Act, Virginia Consumer Data Protection Act, Utah Consumer Privacy Act, and Connecticut Data Privacy Act.
Use our email info@lordandsons.com to submit requests. We may verify identity and will respond within required timelines. You may appeal an adverse decision by contacting us through the same form. To manage cookies used for targeted advertising, adjust your preferences in our cookie banner; see our Cookie Notice.
Address all communications to our email info@lordandsons.com.